ACTO, a leader in AI-first commercial learning, enablement, and customer engagement solutions for life sciences and a Veeva Product Partner and member of the Veeva AI Partner Program, has officially announced the launch of CxZone.
According to certain reports, CxZone happens to be the first and only AI-simulated roleplay solution, geared towards aiding the case of pharmaceutical field professionals. The stated solution arrives on the scene bearing an ability to help field teams master clinical conversations in a fast, flexible, and feedback-rich environment which, on its part, is going to be tailored to the unique nuances of the industry.
More on the same would reveal how CxZone bestows upon field reps and MSLs on-demand practice with instant feedback, aligned to a company’s unique sales process and coaching models. Not just, the solution also flips basic sales skill development for a more focused approach, largely revolving around clinical fluency and product messaging.
Beyond that, we ought to reveal how you can also build scenarios in CxZon around content auto-synced with Veeva PromoMats and MedComms, ensuring field professionals always practice with current, approved materials.
Such a mechanism, like you can guess, really goes the distance to facilitate the usage of promotional materials, scientific articles, clinical study reports, and other resources that enhance the HCP experience.
Markedly enough, CxZone runs atop ACTO’s proprietary Empathetic AI engine, which unsurprisingly makes the AI-simulated HCP interaction realistic and personal. As a result, field professionals can precisely model their practice avatar to match the type of HCP, therapeutic area, as well as mood that matches their target HCP.
In case that wasn’t enough, the technology in question also packs together insight regarding your field professionals, such as their role, product set, and competency strengths and weaknesses, eventually making avatar questions and responses hyper-relevant to elevate rep performance.
“We’re thrilled about CxZone as it mirrors the dynamic nature of our field teams’ conversations with Eye Care Professionals,” said Sheryl Bisson, Senior Manager, Training & Development at Johnson & Johnson Vision. “It will enhance our reps’ confidence and clinical skills, allowing them to excel in every interaction. This could truly be a game-changer.”
Talk about the whole value proposition on a slightly deeper level, we begin from the very availability of true-to-life avatars that match the profile of your reps’ customers, convey the typical time pressure of interactions, and at the same time, challenge representatives with realistic clinical questions and responses.
Next up, we must touch upon CxZone’s promise to provide specialized practice zones, powered by the latest MLR-approved content from Veeva PromoMats and MedComms
Another detail worth a mention relates to how the solution also delivers at your disposal a gamified experience, which can effectively automate instant measurement scores, practice streaks, and individual performance trends to drive engagement.
Rounding up highlights would be the fact that this particular solution is actually built for compliance. This translates to how it is SOC 2 Type II certified, ensuring data is secure, controlled, and validated to comply with FDA 21 CFR Part 11, and therefore, meet the required regulatory standards for security, integrity, and reliability.
Among other things, we must touch upon how, moving forward, ACTO plans on launching a powerful new CxZone capability called My HCP, which can conceive a deeper level of personalization for simulations. You see, by integrating unique HCP data and insights from Veeva Vault CRM, including prescribing behavior, hospital affiliations, patient volume estimates, and speaker program participation, My HCP will make it possible for field users to practice with realistic digital twins of their actual customers.
“In life sciences, the success of a new therapy hinges on how effectively reps, MSLs and clinical specialists engage the HCP, especially in complex therapeutic areas,” said Parth Khanna, CEO of ACTO. “With CxZone, we set out to reimagine roleplay from the ground up, addressing real-world industry challenges like limited HCP access, inconsistent coaching, and field resistance to traditional methods. The result is the industry’s only gamified, AI-driven roleplay solution integrated with Veeva. With CxZone, it’s not just about practicing a pitch; it’s about building clinical fluency, anticipating real-world objections, and speaking the language of medicine with clarity and confidence
