GenieMD and RxHealing are bringing virtual clinical support into independent pharmacies to help patients manage long-term conditions between doctor visits
San Francisco, California, 10 September 2026 – Managing a chronic health condition often requires more than an occasional visit to a doctor. Patients may need regular medication support, ongoing monitoring, education, and help staying on track with their care plans. Yet these activities can become fragmented between appointments.
GenieMD Medical Group and RxHealing are looking to close that gap through a new partnership that expands Chronic Care Management services through participating independent pharmacies. The model combines RxHealing’s pharmacy network and operational expertise with GenieMD’s clinical network, virtual care platform, and care management infrastructure.
The idea is simple. Pharmacies are already places patients visit regularly to collect medicines and speak with healthcare professionals. By adding structured chronic care services, pharmacists can become more involved in supporting patients between traditional medical appointments.
Under the new program, eligible patients at participating pharmacies can enroll in Chronic Care Management and receive an evaluation from a board-certified provider through GenieMD Medical Group. Once enrolled, the pharmacist becomes part of the ongoing care team and works alongside GenieMD providers when additional clinical support is required.
The pharmacist’s role can include helping patients stay consistent with their medications, reviewing medicines, monitoring health and medication-related concerns, providing education, and reinforcing the established care plan. Pharmacists can also identify potential problems and coordinate with GenieMD providers when a patient requires further clinical attention.
RxHealing will support the initial outreach and education process. This means participating pharmacies do not have to manage the entire process of introducing eligible patients to the program at the pharmacy counter. Once a patient is enrolled, ongoing monthly care management can be supported by a pharmacist who already knows the patient.
This approach reflects a broader change in healthcare delivery. Chronic disease management is increasingly moving beyond the traditional clinic, with digital health platforms, telehealth, remote monitoring, and community-based healthcare providers playing a larger role in ongoing patient support.
For patients managing multiple chronic conditions, this continuity can be particularly important. A person may see a physician only periodically but interact with a pharmacist much more frequently. Using that existing relationship could create additional opportunities to identify medication issues, encourage adherence, and keep patients engaged with their treatment plans.
The partnership also gives independent pharmacies a greater role in connected healthcare. RxHealing describes participating pharmacists as Chronic Care Coaches, while GenieMD brings clinical infrastructure and virtual care capabilities to the model.
GenieMD’s broader digital health platform includes telehealth, Remote Patient Monitoring, Remote Therapeutic Monitoring, Chronic Care Management, and AI-enabled care. Its goal is to provide patients with ongoing support across different stages of their healthcare journey rather than limiting care to individual appointments.
For RxHealing, the partnership builds on its focus on helping pharmacies become more active healthcare hubs. The company provides technology, care coordination, patient engagement, training, and operational support designed to help extend healthcare services beyond the traditional point of care.
The partnership comes as independent pharmacies explore ways to expand their role in patient care. Pharmacy-based healthcare models can create additional touchpoints for patients while connecting community pharmacists with physicians, virtual care providers, and digital health technologies.
The larger opportunity is to make chronic care more continuous. Instead of relying primarily on periodic appointments, patients can receive support through a connected network involving their pharmacist, medical provider, and digital care platform.
For GenieMD and RxHealing, the collaboration represents an effort to make Chronic Care Management more accessible at the community level. By combining the accessibility of independent pharmacies with virtual clinical expertise, the companies aim to give patients another layer of support between medical visits.
As healthcare continues to move toward connected and patient-centered models, the local pharmacy could become more than a place to collect prescriptions. It could increasingly serve as an important point for ongoing monitoring, education, medication support, and chronic disease management.
